From March 30th to April 5th, 2022, the offline exhibition of the Geneva "Watches and Miracles" Haute Horlogerie Exhibition will debut in Geneva, when the metropolis will become the gathering center of the global high-end watchmaking industry. Many high-end watchmaking brands participated in the grand event, and the masterpieces were gathered and brilliant.
The 2022 Geneva "Watches and Wonders" Haute Horlogerie Exhibition is full of expectations. Its holding marks the strong return of this event as an offline physical exhibition, allowing all watchmaking industry professionals, global media, retailers and guests of participating brands Get together. After holding two online exhibitions, the demand for people to experience the charm of timepieces in person has become stronger. After two years of persistence, the importance of this watch event in promoting business cooperation and communication is self-evident. To this end, the Geneva "Watches and Wonders" Haute Horlogerie has decided to adopt a hybrid model, that is, the physical exhibition in Geneva and the digital format presented through the watchesandwonders.com online platform go hand in hand. Product recommendations, new product launches, public speeches, seminars and expert lectures can all be viewed on-site and online remotely. Relevant content will also be published online through live or replay.
This year's "Watches and Miracles" Haute Horlogerie Exhibition was held for the first time at the Geneva Exhibition Center (Palexpo) and gathered many important exhibitors. Nearly 40 high-end watch and jewelry brands representing the industry's leading level will make their debut. In addition to well-known brands, the "Carré des Horlogers" of the exhibition will welcome fifteen independent watchmaker brands. Guests will have the opportunity to explore each of the brand's masterpieces up close, and even touch the experience for themselves, with a sneak peek at the many extraordinary new designs. Exhibiting brands can take this opportunity to understand and collect opinions from all parties, and actively exchange innovative ideas. In order to further promote exchanges and sharing, the Geneva "Watches and Miracles" Haute Horlogerie Exhibition specially arranges the space into a more open and interactive booth form.
This event in Geneva also prepared a series of exciting new activities for the guests. After successfully holding two large-scale watch exhibitions, the content of related activities has been continuously improved and upgraded to serve the growing number of visitors and adapt to various challenges that will be faced in the future.
The exhibition lasts for a week, during which a number of major events will be arranged. Among them, the Auditorium will provide a stage for press releases and public speeches for all brands. Relevant releases and exciting discussions will also be broadcast live to the public through the watchesandwonders.com platform and social networks.
The "Morning Show", a live TV broadcast in the form of creative energy, will sort out the news hotspots of the exhibition from the studio located in the central area of the exhibition. The program will be broadcast live every morning, commenting and commenting on the new products released on that day, and presenting a new perspective through character interviews and industry expert dialogues.
The Geneva "Watches and Miracles" Haute Horlogerie Exhibition is like the "Fashion Week" of the high-end watchmaking industry. Professionals from all over the world will gather here to explore the latest masterpieces of the participating brands, learn about new fashion trends, and have in-depth exchanges with industry leaders. The event is geared up for the largest gathering of the watch industry's pinnacle in history in Geneva.